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Cases / University Recruitment Events

MIT Asian Career Fair Official Website

The career fair website splits student and employer journeys: the homepage carries event information, while the employer page hosts registration and booth details. English interface; after the event, the content remains reusable as a template for the next edition.

Client: MIT Asian Career FairYear: 2020Industry: University Recruitment Events

Screenshots

Click any image to enlarge; long images scroll within the viewer.

Key points of this project

  • Three entry paths for students, employers, and candidates
  • Event information and logistics details in separate sections
  • Template reusable across event editions

Two Entirely Different Visitor Journeys

Students come for job listings and application channels; employers come for booths and registration. Their concerns barely overlap. We turned the homepage into a clear signpost, while the employer page got its own welcome message, participation guide, and contact information.

One Event, Several Editions

Event sites suffer most from being rebuilt every year. Dates, venue, sponsors, and registration links were all extracted into configuration items, so the next edition goes live with a content update; the page structure stays, and the visual identity carries the event's original red-and-white palette.

Details

English typography was fine-tuned for line width and line breaks to avoid a single word being pushed onto its own line on narrow screens; institutional logos in the footer were aligned to the sizes provided by the organizer.

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