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Cases / Fresh Produce E-commerce

Digital Xinfadi WeChat Mini Program

A full-page UI view of a fresh produce e-commerce mini program, covering search, campaign banners, category entries, and product cards. Red primary visual identity, with the focus on the above-the-fold product discovery path.

Client: Digital XinfadiYear: 2020Industry: Fresh Produce E-commerce

Screenshots

Click any image to enlarge; long images scroll within the viewer.

Key points of this project

  • Search bar placed above the fold
  • Campaign banners and category entries
  • Featured product sections rotated by season

An Interface Built Around the Morning Market Rhythm

Fresh produce shopping clusters in the early hours, and users head straight for search. We put the search bar at the very top, with campaigns and categories below it, cutting one navigation step.

Page Organization

The full-page view shows campaign banners, single-product recommendations, and floor-style category entries. Campaign slots are backed by replaceable images and links in the admin panel, so seasonal changes ship without a new release; product cards follow a uniform spec to keep the list from jittering over mismatched image sizes.

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